Professional Tasks

  • Establishing product thinking instead of project thinking in organizations
  • Responsibilities of ICT product development
  • Defining product marketing (naming and branding)
  • Analyzing the ICT market and competitors
  • Conducting active stakeholder management
  • Identifying and analyzing customer needs
  • Determining and documenting requirements
  • Creating business cases
  • Developing and implementing the product strategy
  • Creating and maintaining product roadmaps
  • Coordinating product releases
  • Maximizing the added value of ICT systems using the scrum methodology
  • Supporting the scrum team in understanding the product visions
  • Supporting the scrum team in selecting new, targeted technologies
  • Defining features (A/B testing)
  • Ensuring governance and audits
  • Prioritizing the entries in the product backlog so that the largest value is generated