• Synonymous designation: User experience designer, UI-UX designer, user experience specialist, UX consultant, user experience engineer, user experience researcher, ICT product designer, digital product designer, interaction designer, UX designer, interaction designer, UI designer, UX writer, content strategist, information architect, AX specialist, UX strategist
  • Job group: Development (build)
  • Job number: 25

Professional Tasks

  • Design complex interactive systems in complex organizations by developing, guiding and applying appropriate methods of the human-centered design process
  • Collect, analyze and define the needs of user groups and the context in which interactive systems are used in complex environments
  • Create, manage and ensure the use of company-specific user and usage profiles and scenarios
  • Use, check, coordinate and define design principles and component definitions (design guidelines, design systems)
  • Create interaction concepts in complex environments and lead design processes
  • Translate interaction concepts into tangible and testable artefacts (different display fidelity)
  • Verify the economic and technical feasibility of interaction concepts, coordinate and advise stakeholders in this regard
  • Plan, implement, evaluate and communicate interactive concepts, prototypes and systems
  • Determine the status of and define and implement further standards and specifications relating to user experience (e.g. accessibility, ISO 9241) and ensure implementation
  • Shape and ensure company-wide design and research knowledge management
  • Create competitor analysis with a focus on usability and usefulness
  • Advise, coach and support other UX architects and multiple adjacent roles in design and operational activities


  • Apprenticeship/baccalaureate
  • University
  • Higher vocational education and training

Requirements (1 to 4)

  1. Low knowledge / experience / competence requirements
  2. Increased knowledge / experience / competence requirements
  3. High knowledge / experience / competence requirements
  4. Very high knowledge / experience / competence requirements

Areas of competence

Personal competencies1234
Personnel management

Personnel management

  • Team behavior
  • Personnel management comp. 2


Ability to deal with conflict and criticism

  • Identify conflicts and develop solution strategies
  • Ability to constructively address and resolve communication issues and conflicts
  • Ability to deal with difficult situations
  • Ability to give feedback and deal with feedback
  • Ability to reach consensus

Ability to engage in dialog

  • Ability to lead dialog
  • Empathy and understanding
  • Interpersonal skills
  • Openness to differences in age, gender, religion, disability and nationality
  • Diplomatic
  • Persuasive
  • Dialectics (discussion and negotiation, conference management)
  • Rhetorical skills
  • Negotiation skills
  • Enthusiasm
  • Ability to inspire customers

Credibility and authenticity

  • Ability to act and appear credible and authentic
  • Verbal and non-verbal communication


  • Appropriate written and oral communication for the target audience
  • Comprehensibility and clarity
  • Presentation skills
  • Moderation skills
  • Ability to lead talks and meetings

Information management

  • Information gathering
  • Information processing
  • Information transfer

Teaching skills

  • Conveying knowledge
  • Teaching and instructional skills
Self-management/personal conduct

Self-management/personal conduct

Motivation and commitment

  • Personal responsibility
  • Ambition, initiative, dynamism and commitment
  • Desire to play an active role
  • Work-life balance


  • Self-awareness, in touch with own feelings
  • Self-control, ability to constructively classify one’s own emotions
  • Self-confidence and self-assurance


  • Task planning and prioritization, time management, established procedures
  • Systematic and disciplined approach
  • Planning and organization of your own workstation
  • Organizational skills
  • Ability to cope with stress, resilience
  • Deal with unforeseen events
  • Deal with complex situations

Willingness and ability to learn

  • Willingness and ability to learn

Personal skills

  • Appearance, impression, charisma
  • Self-assurance and self-control
  • Emotional creativity
  • Ability to empathize with others
  • Trustworthiness
  • Ability to draw connections
Social competencies

Social competencies

  • Sensitivity
  • Cooperative and tolerant
  • Capable of integration and teamwork
  • Collaboration with management
  • Willingness to share information
  • Self-discipline, high frustration tolerance, self-control
  • Sense of responsibility, conscientiousness, reliability
  • Respect and appreciation
  • Ethics, integrity, loyalty, credibility, solidarity
  • Win-win mentality
Design and problem solving

Design and problem solving


  • Ability to develop visions and strategies
  • Ability to identify and seize opportunities
  • Ability to deal with areas of tension and contradictions
  • Openness and flexibility toward change

Problem-solving skills

  • Ability to identify and analyze problems
  • Ability to recognize complexity, think in terms of alternatives, synthesize
  • Systematic and structured thinking
  • Analytical, logical thinking ability
  • Strategic thinking and action

Decision-making skills

  • Ability to make decisions
  • Ability to manage decision-making processes

Ability to implement decisions

  • Ability to implement decisions
  • Willingness and ability to take risks (experiment)
  • Results-oriented action


  • Ability to independently find solutions to problems
  • Imagination, intuition
  • Talent for improvisation
  • Creative ideas
  • Innovativeness

Focus on results

  • Focus on results and objectives
  • Ability to share and exemplify company values
  • Entrepreneurial thinking and action
Deal with complexity

Deal with complexity

  • Think in systems (analyze, abstract, structure, order, synthesize)
  • Categorize (differentiate between open and closed systems, between structural and behavioral complexity)
  • Separate system and environment (demarcation)
  • Form subsystems (divide a system into subareas)
  • Form groups (forming element clusters with like elements)
  • Network (represent relationships and interactions between elements, clusters, subsystems, etc.)
  • Visualize (create system, relationship, process, development, portfolio graphics, etc.)
  • Deal with uncertainties and probabilities
Abstract thinking ability

Abstract thinking ability

  • Convey abstract concepts (presentation of results, visualization techniques)
  • Envision the future
  • Links
  • Categorization, classification
  • Simplification, focus on the essential
  • Analogies, equivalences
  • Open-mindedness, creativity, willingness to experiment
  • Recognition of overarching connections
  • Think in models
  • Imagination
Business/position-related skills1234
Business, administrative and control processes as well as compliance

Business, administrative and control processes as well as compliance

  • Environment, market
  • Core processes of the company
  • Value chain of the company
  • Critical success factors
  • Process optimization, process quality
  • Business process reengineering
  • Process mining
  • Codes of conduct and legal aspects/obligations in ICT (copyright, contract, liability, procurement law, etc.)
Company policy/culture/organization

Company policy/culture/organization

  • Attentiveness
  • Reflection
  • Adaptability
  • Cultural sensitivity
  • Decision-making behavior
Business contexts

Business contexts

  • Budgeting
  • Finance and controlling
  • Accounting
  • Procurement (make or buy)
  • Supply chain management
  • Investments
  • Production factors
  • Product and market development
  • Marketing and sales, pricing
  • Communication
  • Value creation
  • Corporate strategies
  • Corporate policy
  • Stakeholders
  • Effectiveness and efficiency
  • Key performance indicators (KPIs)
Competitive situation in the sector

Competitive situation in the sector

  • Competitiveness
  • Understanding of the industry
  • Market models
  • Marketability
  • Generic strategies
Change in the business through ICT

Change in the business through ICT

  • Customer and stakeholder focus
  • Service orientation
  • Market orientation
  • Transformation
  • Navigation
Consulting and sales

Consulting and sales

  • Consultation process
  • Offers, quotations
  • Acquisition and conclusion
  • Pricing
  • Negotiation technique
Technical and methodological competencies1234
ICT management

ICT management

  • IT strategy
  • Information technologies
  • Potential improvements
  • Project portfolio
  • Best practices, benchmarks
  • Third-party services
  • IT governance
Project management

Project management

  • Team behavior
  • Project initialization
  • Project planning
  • Project handling
  • Project management support
  • Project problems
  • Project management concepts, methods and tools
Risk management

Risk management

  • Project risks
  • Risks during system operation
  • Risks of organizational units
  • Emergency scenarios
  • IT compliance
Quality management

Quality management

  • System tests/system checks
  • Configuration management
  • Quality assurance, quality assurance systems
  • Releases/upgrades
  • Metrology, test procedures
  • Process quality
  • Product quality
  • Effectiveness and costs of quality management
  • Customer satisfaction
Service design

Service design

  • Service design principles and methods
  • Service design processes
  • Service design technology-related activities
  • Service design organization (roles and responsibilities)
  • Service design implementation


  • Platform strategy
  • Service strategy
  • System architecture
  • Network architecture
  • Software architecture
  • Application architecture
  • Data architecture
  • Security architecture
Methodological competency

Methodological competency

  • Project management
  • Software development
  • Process description, presentation, measurement and improvement
  • Design of architectures
  • Testing
  • ICT security
  • Risk management
  • Quality management
Ergonomics and usability

Ergonomics and usability

  • Human-machine interface ergonomics
  • Interaction design, accessibility
  • User requirements
  • System analyses (user cases, user stories)
  • Contextual/online analyses and surveys
  • Information visualization and content structure
  • Layouts, design principles
  • Agile prototyping, mockup testing and assessment
  • Usability coaching (implementation)
  • Web analytics (usage verification)
  • Usable user manuals, e-learning content
ICT business administration

ICT business administration

  • Offers
  • Licenses
  • Contracts
  • Investments
  • Profitability
  • Value creation in business processes
  • Procurement of ICT systems and ICT services
  • Budgeting and billing
  • Cost estimate, cost control
  • ICT controlling instruments
  • Product and key account management


  • Organizational structure
  • Process structure
  • Strategic planning
  • Operational planning
  • Organizational weaknesses
  • Processes and structures
  • Reorganization
Information security

Information security

  • Security strategies and architectures
  • Security processes in the company
  • General security situation
  • Security cycle
  • ICT basic protection
  • Application, database, network and system security across various platforms and architectural models (e.g. cloud)
  • Security testing procedures
  • Data security and protection
  • Encryption method
  • Protection and security functions
  • Identity and access management
  • Information risk management
  • Regulatory requirements
Business and requirements engineering

Business and requirements engineering

  • Analytical and conceptual skills
  • Domain knowledge
  • Interview technique
  • Presentation of results
  • Workshop moderation
  • Clear presentation of complex issues
  • Simplification
  • Open-mindedness
  • Imagination
  • Process analysis and modeling
  • Planning, organizational skills
  • Modeling use cases
  • Value-added analysis
  • Working with stakeholders
Application engineering

Application engineering

  • Application architecture
  • Software architecture
  • Application development
  • Preparation and transitioning of systems to production
  • Software migration
  • Change management
  • Website/web applications
  • E-business application
  • Protection and security functions
Hardware engineering

Hardware engineering

  • Evaluation
  • Commissioning
  • Maintenance
  • Change management
  • Planning
Network engineering

Network engineering

  • Change management
  • Cross-platform services
  • Communication services
  • Network systems and architectures
  • Protection and security functions
  • Directory services
Service engineering

Service engineering

  • Service strategy
  • Services
  • Service levels
  • Problem management
  • Service requests
  • Change management
Data engineering/data management

Data engineering/data management

  • Data modeling
  • Data warehouse
  • Document management systems
  • Content management systems
  • Change management
  • Data management
Technical software engineering

Technical software engineering

  • Sensors, actuators
  • Controllers
  • Microprocessor applications
  • Real-time processes
  • Control and regulating systems
  • Real-time operating systems
Application operation

Application operation

  • Operation and monitoring
  • Support
  • Database systems
  • Performance and capacity
  • Migration
  • Configurations
Network operation

Network operation

  • Operation and monitoring
  • Support
  • Performance and capacity
  • Upgrades
  • Configurations
  • Infrastructure
Hardware operation

Hardware operation

  • Operation and monitoring
  • Support
  • Performance and capacity
  • Upgrades
  • Memory, scanners, printers, network components
  • Configurations
  • Infrastructure
ICT service operation

ICT service operation

  • Support
  • Problem management
  • Service requests
  • Archive, backup, restore and repair
  • Configurations
  • DB administration
  • Performance and capacity