Professional Tasks

  • Defining customer groups
  • Identifying and describing customer needs throughout the product lifecycle in collaboration with stakeholders, value streams, and teams
  • Developing and controlling the roadmap necessary to meet the requirements
  • Providing the features and enablers in the program backlog
  • Prioritizing the program backlog
  • Planning the objectives and content for continuous development and maintenance of products and services
  • Ensuring sustainable products and solutions
  • Stipulating and rolling out the releases to the customers
  • Determining the content of support policies until the end of life and end of support
  • Evaluating market analyses, benchmarks, and offers from competitors
  • Ensuring the completeness of the product and the support in the areas of architecture, legal, and compliance, etc. in close cooperation with various departments
  • Financial management of the product and allocation of financial resources
  • Designing the necessary pricing or revenue-generating elements and licensing models
  • Developing customer-oriented ROI models and business cases
  • Developing and communicating the program vision
  • Controlling products through the phases of the product lifecycle